Tourism Australia Managing Director John O'Sullivan received the prospect positively that the show will boost Australia's tourism industry. "Our impossibly cute kangaroos, wallabies, koalas, wombats, echidnas, and quokkas already do a wonderful job of luring international travelers, but we're delighted to receive a bit of additional animal advocacy from Peppa Pig and her family," he added.

As Hollywood comes to China in desperate search of new, lucrative audiences, China is desperate to harness something of the elusive magic. If it can build its own film industry, the argument goes, it can use it to develop its so-called "soft power", in the same way US movies have carried American values and norms around the world for a century or more.

Celebrated Pakistani movies drew packed houses on Saturday, the first day of Pakistan Film Festival’s triumphant debut in New York City. [...] Earlier, Pakistan’s Ambassador to the United Nations Maleeha Lodhi declared open the two-day festival, saying it is a part of the continuing efforts to promote cultural diplomacy and to project the country’s soft power.

[W]hen Mr. Zhao, a Chinese tourist, arrived with his wife in September, they spent their first day wandering the humdrum suburban office parks that Facebook and Google call home. Joining a guided bus tour with a dozen other Chinese visitors, the two became part of the steady flow of Chinese tourists to Silicon Valley that represents — despite pervasive censorship and outright hostility from the Chinese government — the tremendous influence Silicon Valley wields in China.

The English Premier League recently signed its biggest deal outside of the UK. Chinese electronics giant Suning has stumped up £560m for the television rights to broadcast its games to the growing legion of fans there. But it’s not just the size of the agreement that’s eye-catching. It’s a double display of soft power at work: by both China and the UK.

Over the past few decades of China’s rise, Beijing’s soft power pitch to the developing east has been an indictment of Ugly Americanism. China had fallen victim to Western and Japanese imperialism, and as a result pledged to act not as a patron but a partner in decolonialism and development.