soft power

Mexico’s international image is in shambles. Once lauded as a promised land by the international media and markets, Mexico has completely lost its mojo due to an improper administration, plagued by scandals. At the beginning of his administration, President Peña Nieto was widely described as Mexico’s savior. 

Ceremonia de transmisión del Poder Ejecutivo Federal de los Estados Unidos Mexicanos, by Presidencia de la Republica Mexicana

Despite numerous soft power resources, Mexico's image is struggling under disappointing leadership.

October 28, 2016

America’s historical quest for freedom and democracy has been all but stamped out under the Obama administration in its quest to weaken American power, hard or soft. During Soviet times, Radio Free Europe and other Western media outlets did a good job of telling the world [...] We need to restore this vision and capability with similar, modern media efforts around the globe to tell the American story.

Wushu's global sporting popularity pales before karate, judo and taekwondo, but state media reported this month that a "Wushu Cultural Industry Investment Fund" worth $7 billion has been set up to run tournaments and promote it at home and abroad. [...] The Chinese government's development plan for the sport from 2016-2020 says that its aims include "increasing national confidence and boosting national cultural soft power".

Because of the United States’ predominant role in geopolitics and global economics, foreign governments and their citizens scrutinize the candidates and their positions, which can hint at future American policies. The campaign also acts as a snapshot of American democracy. According to political scientist Joseph Nye, America’s soft power – its ability to persuade foreign leaders and exert influence abroad – partly depends on how the rest of world interprets our political process, values and outcomes.

Call it “cultural diplomacy” or “soft power,” the blockbuster show was just one half of the major Russian cultural initiatives that debuted in Paris during the week, seeking to burnish Moscow’s reputation abroad as a year dedicated to “cultural tourism” has been overshadowed by political disputes.

Stamps offer "a square inch of beauty" and the opportunity for each country to flaunt its cultural and soft power through rich images of its natural environment, historical heritage, folk art and political and economic achievements, Chen said. [...] Chen expressed hope that people will visit the section and learn more about Taiwan's unique historical, cultural and ecological landscapes through the stamp displays.

With its future increasingly intertwined with ASEAN, the United States must maintain the momentum of its rebalance towards the Asia-Pacific, focusing on three pillars: comprehensive and inclusive security networks, economic integration and connectivity, and soft power and people-to-people ties.

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