soft power
Call it “cultural diplomacy” or “soft power,” the blockbuster show was just one half of the major Russian cultural initiatives that debuted in Paris during the week, seeking to burnish Moscow’s reputation abroad as a year dedicated to “cultural tourism” has been overshadowed by political disputes.
Stamps offer "a square inch of beauty" and the opportunity for each country to flaunt its cultural and soft power through rich images of its natural environment, historical heritage, folk art and political and economic achievements, Chen said. [...] Chen expressed hope that people will visit the section and learn more about Taiwan's unique historical, cultural and ecological landscapes through the stamp displays.
With its future increasingly intertwined with ASEAN, the United States must maintain the momentum of its rebalance towards the Asia-Pacific, focusing on three pillars: comprehensive and inclusive security networks, economic integration and connectivity, and soft power and people-to-people ties.

Even if Trump loses the presidency, the damage to U.S. image abroad remains.
In this scenario, India has to gradually induce China into accepting the fact that not taking action against Pakistan-based terrorism is detrimental for everyone in the neighbourhood. And this can be achieved through greater dialogue and boosting bilateral economic cooperation to an extent that will dwarf the China-Pakistan economic relationship.
The selection of António Guterres — Portugal’s popular and widely respected former Prime Minister — as the new secretary general of the United Nations is a bold choice for world’s largest international organization, an historic milestone for the people of Portugal, and an unprecedented opportunity to enhance Portugal as a brand at a critical time for the nation.
The Committee of the Whole that adopted 22 guidelines worth considering had its marathon meeting here under the Senate Chairman Mian Raza Rabbani has also suggested that Pakistan should re-establish a Public Diplomacy Office at the Foreign Office. This will function as the Foreign Office’s public diplomacy and soft power office and an inter-ministerial space for projecting cultural, economic and trade outputs.

Why Confucius Institutes have become China's most controversial soft power asset.