soft power
The Government has taken a new initiative to create a Film Promotion Fund to promote Indian cinema in the International Film Festivals. This initiative would help independent filmmakers to promote their work across the globe. The Government efforts to project India as a soft power and filming destination has been a win-win situation so far, in terms of attracting global stakeholders from various quarters of film industry to India as well as Indian films, expertise and talent being accepted globally at international festivals.
In times of terror, Sri Sri Ravi Shankar is an icon of world peace. The spiritual leader speaks to S Gurumurthy about his mediation in Colombia to bring the armed rebels to the negotiation table and how he applied the Gandhian principle of non-violence, and ancient Indian values of yoga and meditation to rid the world of violence and mould it into One Family.
The expansion is a result of a funding injection of 289 million pounds ($360 million) until 2020 announced by the government last year. The boost reversed a previous decision to cut World Service funding and was part of a broader strategy to increase Britain’s ‘soft power’.
Next month New York’s David Geffen Hall will welcome a visiting orchestra, on a tour including other top venues in Los Angeles and San Francisco. But the guest orchestra is not the Berlin Philharmonic or one of Europe’s other esteemed ensembles. It is the China Philharmonic Orchestra (CPO), which was founded in Beijing a mere 16 years ago.
For Monasterio and others, the visit merges soft diplomacy through cultural and student exchanges with state diplomacy. "It's in the people-to-people world ... where Canadian-Cuban relationships are the most significant," said Karen Dubinsky, who teaches in a joint Queen's University-University of Havana course that brings Cuban students to Canada and sends Canadian students to Cuba.
A new president-elect means a new reality for public diplomacy.
Lawmakers and U.S. officials who have championed foreign aid, democracy and human rights fear that President-elect Donald Trump will financially and rhetorically cripple America's non-military influence around the world — damage that could prove harder to repair than the kind inflicted by George W. Bush's use of torture. [...] His victory was so shocking that some stakeholders now wonder if the Trump era will mark the end of America's "soft power."
The government needs to be more open, creative and clear in its communications with the wider world, instead of the conservative, secretive and dull methods that are currently the norm. [...] It’s needs a 21st century restatement of mission and objectives, and expansion of coverage to reach more audiences. It also needs a complete technical and content re-gig.