soft power

Why Confucius Institutes have become China's most controversial soft power asset. 

Chinese leaders and scholars claim that China’s foreign policy is not to seek control and hegemony, nor to export its model by military means. Instead, it is to accumulate its soft power through trade, investment and cultural exchanges.

Sri Lanka's social and economic relations with the US expanded rapidly in the late 1970s. Hundreds, if not thousands of Sri Lankan students are studying in the US and many Sri Lankan professionals have reached the top of their careers in the US. The number of Sri Lankan doctors listed in the New Jersey telephone directory is staggering.

September 29, 2016

Pakistan is now quoted as a country of peace lovers and peace builders as they have strived hard to overthrow their adversaries without any demoralization. The term ‘soft power’ was coined in 1990 by Professor Joseph Nye to explain how modern states can use positive attraction and persuasion to achieve global influence. 

Bringing Ethiopian food and traditions to the tables of South Los Angeles.

Explore the Kingdom's PD strategies and soft power tools.

Cuba is in a position where it could use some soft power appeal, particularly on the same social issues—like unemployment or the treatment of Afro-Latinos—that neighboring countries are going through. If Cuba is aiming to have a rap scene with actual international appeal beyond the club circuit, the state should relax its hold.

Pop culture has worked a powerful magic in South Korea, turning it into one of the coolest places on the planet, which begs the question: How can Singapore get in on the act? The Hallyu fever, which started around 20 years ago, had overtaken Japanese pop that held sway from the 1980s to the early 1990s, and shows no sign of cooling.

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