soft power

America Week 176 Assignment, by Bart

What is the state of U.S. public diplomacy today, and what are the challenges?

A new global “soft power” ranking recently reported that the democratic states of North America and Western Europe were the most successful at achieving their diplomatic objectives “through attraction and persuasion”. Countries such as the US, the UK, Germany and Canada, the report claimed, are able to promote their influence through language, education, culture and the media...

Snowglobes, by Jessica

Public diplomacy still has no definitive measure of country image. The 4-D Model could change that.

THERE ARE SOME rather remarkable aspects of the increasingly heated debate about China’s influence in Australia. First, the idea that China actually has any “soft power” to exert is actually rather surprising. Soft power, after all, is something that has generally been associated with our cousins in the U.S. — not “Communist China”.

A new book on Polish soft power, nation-branding and public image. 

The French have charcuterie, the Spanish embutidos and the Italians affettati misti. But we don’t yet seem to have a name for a uniquely Irish selection of cured meats. That might have to change, as there has been a big increase in interest in producing salami and air-dried meats here.

Indian Prime Minister Narendra​ Modi​ is a big fan of yoga. He calls it "India's gift to the world" and recommends people make yoga as much a part of daily life as their mobile phone. But yoga is also a key asset in Modi's push to promote and develop India's soft power....

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