The progressive utilization of this kind of soft power...will be a fast track pass to engage with masses of young people all over the world based upon what they are truly interested in.Governmental cultural diplomacy can sometimes come off as forced or out-of-touch, but K-pop is an authentic reflection and spectacle of youth culture that is impressively close to the pulse of the "global cool."

"Emphasis is to increase the leisure market and position Rwanda as a major leisure destination. We have done a good job in branding Rwanda as a safe destination, so now we need to talk more about leisure," observed Rica Rwigamba, the Head of Tourism and Conservation at RDB.

America's got a new tagline: "United States of Awesome Possibilities." The country's new positioning comes courtesy of the Corporation for Travel Promotion, which this summer hired JWT to handle a global marketing campaign and is worked with branding firm The Brand Union to create a logo for Brand U.S.A.

Perhaps it arrived too early for Turkey, which was following a soft power strategy of "zero problems with neighbors", accompanied by a restless army of exporters. Visa restrictions were lifted, trade boomed, and millions of tourists including the citizens of Iran and Syria poured into Turkey to see the places where popular Turkish TV series were shot.

Hosting the 2014 FIFA World Cup was supposed to provide an unalloyed boon to Brazil’s global image. Yet tournament preparations have highlighted many structural weaknesses in Latin America’s largest country, and predictions that the World Cup will deliver enormous economic benefits should be treated with skepticism.

Tourism, a buttress of the economy upon which an estimated 15 million people depend, remains in a tailspin. Desperate to reverse the trend, the tourism authority even test-marketed the uprising.

Japan has enlisted celebrities to reassure timid travelers that it’s safe to visit after the March 11 disasters triggered the nuclear crisis at the Fukushima Daiichi plant. But...with few visitors biting, the national tourism agency is looking to try a different tact that perhaps outshines the biggest of star power: Come to Japan…for free.

South Korea may be one of the fastest growing medical tourism destinations, but for now it lags far behind trailblazers Thailand, Singapore, India, Malaysia and even the Philippines.They all have their own distinctive marketing strategies in an attempt to woo clients, as well as areas of specialization.