tourism
These programmes will showcase the rich and diverse artistic and cultural productions; highlight the multidisciplinary nature of the field of performing arts... foster cultural vitality and unleash talent; promote cultural tourism; and enhance cultural diplomacy.
A promotional campaign urging visitors from the Gulf to visit Jordan appears to be paying off for the Hashemite Kingdom, whose hotels and attractions have been struggling with a drop in tourism from Europe and America. Jordan has been hoping to capitalize on its image of a relatively calm country amidst turbulent unrest to draw visitors.
Estimating the longer-term benefits to the country is a much woolier calculation. The report projects that a legacy of sports-related tourism and the opportunity to do more hosting in the future could be worth NZ$1.44 billion. Indeed, New Zealand is set to co-host the 2015 Cricket World Cup with Australia, although it might well have secured that prize even if the rugby tournament were being played elsewhere.
“With nearly one billion tourists crossing international borders, tourism is one of the best way for people to experience, interact with and learn from new cultures. This cultural exchange spurs dialogue among nations and peoples, fostering mutual understanding, respect and ultimately, peace,”
...continued by sharing some facts. "Do you know that Barbados was founded by a freed Nigerian slave? That is cultural diplomacy waiting for us there. Today, the official residence of the prime minister has a Nigerian name... They are asking for (Nigerian) TV content for the Broadcasting Organisation of the Caribbean. They are desperate to connect with us," he revealed.
The USC Center on Public Diplomacy is proud to announce Jennifer Grover, MPD '12, as the recipient of the 2011 CPD Prize for Best Student Paper in Public Diplomacy.
Taiwan's soft power in the cultural and creative industry was the highlight of the presentation. A magic balloon man impressed the audience by quickly twisting balloons into a kangaroo, the icon of the outback, Taipei 101, the world's tallest green building in Taipei, an American cartoon character.
As Russia tries to undo its reputation as the most unwelcoming tourist destination in Europe, Moscow is investing $3 billion to make the country more enticing to visitors and has set aide $82 million for its 200 nature preserves, some of which are unique natural wonders that have never been open to even the Russian public, much less foreign tourists.