The wildly successful viral video campaign to raise global awareness of a brutal Central Africa rebel leader is attracting criticism from Ugandans, some who said Friday that the 30-minute video misrepresents the complicated history of Africa’s longest-running conflict.

The wildly successful viral video campaign to raise global awareness of a brutal Central Africa rebel leader is attracting criticism from Ugandans, some who said Friday that the 30-minute video misrepresents the complicated history of Africa's longest-running conflict.

Other campaigns have used videos and social media to get their message out (consider the Enough Project's campaign against Congolese militias who fund their wars by controlling the trade in "Blood Minerals" such as coltan). But it takes more than having a message worth hearing...

A few nights ago, a video from advocacy group Invisible Children hit the web. Called Kony 2012, it is an attempt to tell the world the story of war criminal Joseph Kony, so that the viewer might feel the burn of injustice and work to put his reign of terror to an end.

In a world where attention scarcity has displaced access as the new information problematic, how do you get your issue noticed? This is precisely the question that confronted Invisible Children, the international NGO that produced the viral online video “Kony 2012.”

Invisible Children has turned the myopic worldview of the adolescent -- "if I don't know about it, then it doesn't exist, but if I care about it, then it is the most important thing in the world" -- into a foreign policy prescription... Awareness of their plight achieved, child soldiers are now visible to the naked American eye.

Odeke and three other Ugandan basketball coaches were part of a delegation visiting UCLA on the back end of a cultural exchange tour of the United States that included a stop at the Basketball Hall of Fame ...The U.S. State Department helped fund the project, which was conceived by Texas Tech sports science professor Jens Omli, the trip's promoter and the founder of International Sport Connection.

U.S. embassies in Africa have created new models for public diplomacy, models which are already producing significant advances. Wharton... described the “Kampala model” of public diplomacy...at the U.S. Embassy in Uganda, according to the Secretary, PD is in the lead.