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![Korean k-pop band BTS at the United Nations Youth Strategy launch, New York, September 24, 2018 by Paul Kagame via Flickr (CC BY-NC-ND 2.0). Korean k-pop band BTS at the United Nations Youth Strategy launch, New York, September 24, 2018 by Paul Kagame via Flickr (CC BY-NC-ND 2.0).](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/775x469-bts-korean-kpop-band-un-strategy-meeting.jpg?itok=-gnZnCoa)
The impact of celebrity diplomacy on global youth audiences deserves more academic attention, writes researcher Martin Kwan.
![BTS photo by Yun_Q via Flickr (Public Domain)](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/775x469-bts-korea-pd%20copy.jpg?itok=Utp0Q20B)
October 28, 2021
A popular South Korean musical group attended the 76th UN General Assembly as "Special Presidential Envoy for Future Generations and Culture."
December 2, 2019
December 2, 2019
![](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/Stephane%20Dujarric%20Photo.png?itok=BZ4MzXWp)
March 26, 2019
Students at USC will get a special look behind the scenes of the UN's communications strategy this Thursday.
![Image courtesy of UN Ukraine via Flickr](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/rsz_dnipro-_consultation_on_adaptation_and_localization_of_17_sustainable_development_goals_27831298883_0.jpg?itok=3Xe-aSZj)
October 4, 2017
Jan Melissen and Ries Kamphof look at the opportunity for businesses to participate in the UN's sustainable development goals.