The CPD Blog is intended to stimulate dialog among scholars and practitioners from around the world in the public diplomacy sphere. The opinions represented here are the authors' own and do not necessarily reflect CPD's views. For blogger guidelines, click here.

César Corona, CEO of ExpoMuseum.com, explores how complex messaging can be made legible and meaningful to the public.

Expo awards honor design and creativity, but true success lies in influencing visitors’ actions, advancing national interests, and inspiring lasting change.

César Corona, CEO of ExpoMuseum.com reports on Ukraine's "Not for Sale" Pavilion at Expo 2025 Osaka.

César Corona, CEO of ExpoMuseum.com reports on the Japan Pavilion at Expo 2025 Osaka.

Group of spectators taking photos at the World Expo event by César Corona

CPD's César Corona analyzed the lessons the U.S. should learn from its failure to host the Expo 2027.

U.S. Pavilion at Expo 2020 Dubai. (Photo: César Corona / Expomuseum.)

This photo essay series explores Expo 2020 Dubai through historical context, individual country participation and PD opportunities through Expos.

Japan Pavilion at Expo 2020 Dubai. (Image: Japan Pavilion.)

This photo essay series explores Expo 2020 Dubai through historical context, individual country participation and PD opportunities through Expos.

Morocco Pavilion at Expo 2020 Dubai (César Corona / Expomuseum).

This photo essay series explores Expo 2020 Dubai through historical context, individual country participation and PD opportunities through Expos.

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