A curated selection of public diplomacy-relevant news from a global cross-section of English-language media outlets, including independent, corporate-owned, and state-sponsored sources. The stories featured don't necessarily represent CPD's views nor have they been verified by CPD.

Jay Wang on Brand USA as Nation Branding

Brand USA, a non-profit, public-private partnership, is to launch a global advertising campaign next month, as part of the country’s concerted effort in marketing tourism to the world. Symbolic as it may be, it sends an unmistakable signal reaffirming America’s openness and optimism, the very foundation of the country’s soft power.

Tags: united states, soft power, Cultural Diplomacy, media, nation branding, public diplomacy, tourism, advertising

South Korea’s K-pop takes off in the west

The hallyu – or “Korean wave” as the phenomenon is known in Asia – is now spreading to Europe and the US, and spurring South Korea’s export earnings. Cultural exports are...giving the once reclusive country a global cachet for the first time, shaking off the war-torn images of the US comedy M*A*S*H.

Tags: united states, soft power, Cultural Diplomacy, media, public diplomacy, europe, south korea, music diplomacy, popular culture

Civic ties help shape China’s soft power

China's soft power is not only coming from official diplomatic channels. Its average citizens have also been ambassadors for the country. Wherever the Chinese diaspora land, much evidence, anecdotal as well as statistical, confirms that the Chinese tend to become productive members of society without the help of affirmative action.

Tags: china, soft power, Cultural Diplomacy, government pd, public diplomacy, confucius institutes, confucius institutes project

Where do we go from here? The troubled future of the BBG

The sudden resignation of Walter Isaacson as Chairman of the Broadcasting Board of Governors will further paralyze an already dysfunctional organization in desperate need of restructuring to move beyond yesterday and meet the requirements of today and tomorrow. This comes at a critical time when the BBG is attempting to complete and gain support for a new strategic plan.

Tags: united states, media, international broadcasting, public diplomacy, bbg

K-Pop: A Secret Weapon of Korea for Future Cultural Domination?

As the world becomes more and more "flat," per se, exchanges and communications become astonishingly bidirectional. And hybrid products are born through this bidirectional "flattening," process as you easily find in all manufactured and cultural products. Korean entertainment producers are smart enough to know how to blend ingredients for universal attraction...Therefore, pop culture is speedily eroding boundaries of nations, as any multinational companies do.

Tags: soft power, Cultural Diplomacy, public diplomacy, south korea, music diplomacy, popular culture

Believing the Unbelievable: Why Kim Jong Un Death Rumors Won’t Die

For all the American fascination with Asia, for all the media focus and the political emphasis on its rising powers, most of us still don't really understand how its societies work, how they're different from us and from one another. As long as we're willing to believe rumors like this one and spread them so widely, there's going to be a lot more that's lost in translation.

Tags: united states, public diplomacy, social media, new technology, north korea, kim jong un

How to Cap a Full-Court Press Across the U.S.: Going to a Lakers Game

If Mr. Xi can appear at ease in the informal atmosphere of a Lakers game, he may succeed where Mr. Hu failed in establishing a more friendly image in the U.S. to help counterbalance perceptions among many Americans of China as a military and commercial adversary.

Tags: china, united states, soft power, government pd, public diplomacy, sports diplomacy, basketball

The state of our nation—how others see us

Gradual though South Africa's rise may be, Miller Matola, chief executive of Brand South Africa, which is tasked with projecting a positive image of the country, does not take it lightly. He said it was one of the reasons South Africa was entering 2012 in a "position of strength".

Tags: nation branding, public opinion, south africa, fifa world cup, image, anholt-gfk roper nation brands index, marketing

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