A curated selection of public diplomacy-relevant news from a global cross-section of English-language media outlets, including independent, corporate-owned, and state-sponsored sources. The stories featured don't necessarily represent CPD's views nor have they been verified by CPD.
Nation Records Increase in African Tourists
"Emphasis is to increase the leisure market and position Rwanda as a major leisure destination. We have done a good job in branding Rwanda as a safe destination, so now we need to talk more about leisure," observed Rica Rwigamba, the Head of Tourism and Conservation at RDB.
Promoting Brand USA: America’s New ‘Awesome’ Global Positioning
America's got a new tagline: "United States of Awesome Possibilities." The country's new positioning comes courtesy of the Corporation for Travel Promotion, which this summer hired JWT to handle a global marketing campaign and is worked with branding firm The Brand Union to create a logo for Brand U.S.A.
Pre-Doctoral Fellow explains importance of soccer rivalry in Latin America
Soccer players from England, Argentina or Brazil who went on tours in other countries were transformed into ambassadors while away. Sports and soccer, in Latin America especially, were effective ways for countries to get to know each other, he said.
China needs more than a five-year charm offensive
In the past 30 years, China has created an economic machine that has lifted more people out of poverty in a short space of time than any nation in history. It has built world-class factories, vast modern cities and a continental highway system. Now it wants to build something less tangible: soft power.
Pakistan: Neither Friend Nor For… Yet
The latest issue of the Atlantic Monthly devotes a major cover story to Pakistan. Neither the article nor the cover (a photo of a grubby jihadist) capture Pakistan's most flattering side, and the title, "The Ally From Hell" does not appear to do so either.
Australia Network is the latest victim in Gillard-Rudd war
The broadcasts are a powerful tool of public diplomacy, furthering and promoting our foreign policy and national interests through the dissemination of ideas, information, values and beliefs and building greater understanding among the billions of people who live to our north, east and west.
China’s Cyber Moves Hurting Beijing
China isn’t the only country engaged in cyber espionage. But perceptions of its increased activity risk undermining its soft power diplomacy.
Cape Verdean wins Mo Ibrahim prize
Leaders such as Pires and Chissano, however, tended to understand Americans better than Americans understood them. They sought and won help from non-official America that demonstrated by their actions that America...was indeed a small “d” democracy in which millions free persons could make their own political choices to support justice in Africa.
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