| USC Center on Public Diplomacy

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Books

Cesar Corona. (Jul 2011). EXPOnential: Diplomacy for the Public at Expo 2010 Shanghai.

Journal articles

Beatrice Camp. (Sep 2016). Neglecting World's Fairs Doesn't Make them Go Away, So Let's Do It Right. The Foreign Service Journal. American Foreign Service Association20-23.

Kailey Hansson. (Mar 2016). Canadian Public Diplomacy and Nation-Building: Expo 67 and the World Festival of Arts and Entertainment. CPD Perspectives. Los Angeles: USC Center on Public Diplomacy

Nicholas Cull. (Nov 2017). Soft Power's Next Steppe: National Projection at the Astana Expo. Place Branding and Public DIplomacy. Macmillan Publishers269-272.

Ni Chen. (Nov 2012). Branding National Images: The 2008 Beijing Summer Olympics, 2010 Shanghai World Expo, and 2010 Guangzhou Asian Games. Public Relations Review. 731–745.

Carina Ren and Szilvia Gyimóthy. (Feb 2013). Transforming and Contesting Nation Branding Strategies: Denmark at the Expo 2010. Place Branding and Public Diplomacy. Palgrave Macmillan17-29.

See all results for Journal articles (9)

Essays

Colum Lynch and Robbie Gramer. (Mar 2020). Will Anyone Pay for Uncle Sam’s World Expo Pavilion? Foreign Policy.

Erin Banco. (Aug 2019). Influence Peddling, Double-Dealing, and Trumpworld Swampmen: How U.S. Plans for the World’s Fair Fell Apart. Daily Beast.

Nicholas Cull. (Aug 2015). Digesting the Milan Expo, 2015. Place Branding and Public Diplomacy. Palgrave Macmillan . 169-174.

Xi Chen, Qing Fang, Ke Xue, & Mingyang Yu. (Aug 2011). Observing the Changes of City Image of Shanghai before and after 2010 World Expo. Communication for Sustainable Social Change Conference: The Future of US-Chinese Media Communication and Public Diplomacy.