APDS Blogger: Dao-Chau Nguyen

On a recent MPD trip to Beijing, a research group focused on Corporate Diplomacy. We listened to Chinese corporate social responsibility (CSR) experts including practitioners from a state-owned enterprise (SOE), a corporate philanthropy magazine, and several public affairs firms, all of whom shared their thoughts on the different concepts of CSR that currently divide the East and the West.

Re-Framing & Re-Imagining the American Brand Abroad

Ten years ago, the Innocence of Muslims controversy would not have happened. YouTube did not exist, and without this means of reaching a global audience the offensive snippets of the “film” would never have been seen.

WASHINGTON – The personal touch was the focus of a USC public diplomacy forum here last week, the first in a series of 2012-2013 USC public diplomacy programs in the nation’s capital.

It is the summer of 2012 and America is debating whether to modernize a piece of 1948 legislation on U.S. public diplomacy called the Smith-Mundt Act. At a time when American officials are racing to keep pace with the new communication technologies and trying to “out-communicate” the terrorists, not just other nations, the whole debate is mind-boggling. Ultimately, the debate is about much more than the legislation and speaks volumes about America understanding of communication in a global era. To get up to speed, U.S. public diplomacy needs the U.S. public, and both need a U.S.

SIMI VALLEY, CALIFORNIA --- The Ronald Reagan Presidential Library is a lovely memorial on a hill, overlooking many miles of California countryside. It also hosts thoughtful discussions about Reagan’s legacy, including a recent one that marked the thirtieth anniversary of his speech to the British Parliament – the “Westminster speech” – in which he proposed an assertive future for builders of democracy.

Greetings from Washington. Along with the warmer temperatures and afternoon summer thunderstorms, a firestorm has erupted over a Congressional amendment related to U.S. public diplomacy. I put this post under Culture Posts, because the ferocity of the debate has had little to do with the technical aspects or merits of the legislation itself. At stake, and what the argument was really about, were iconic American values. The debate also reveals a surprising lack of understanding about just what is public diplomacy in the modern era of global communication.

Nearly everyone likes cultural diplomacy in principle, but some remain skeptical about its value. It is seen by many as soft power at its softest, safe and fuzzy, with more aesthetic rewards than diplomatic ones.

For those of us committed to using cultural diplomacy as a significant force in advancing the national interest, that kind of condescending view is aggravating and we always welcome solid evidence that it is wrong.