The term “soft power” has gained global prominence over the last two decades. A whole series of recent global events seem to show how it is hard, not soft, power that states are turning to to pursue their national interests...
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CPD-BBC Forum Broadcast: Now Online
Oct 3, 2014
The recent collaboration between the USC Center on Public Diplomacy and the BBC, entitled “Does Soft Power Really Matter?” is now available online via BBC The World Tonight and BBC World Service.
Recorded in front of a live studio audience at the brand new Wallis Annenberg Auditorium, the forum examined whether soft power is effective amid modern conflicts in Gaza, Ukraine, and Syria, along with changing global attitudes in China and Brazil.
BBC Radio 4 host Ritula Shah was joined by P.J. Crowley, George Washington University; Robert G. Kaufman, Pepperdine University; Olga Oliker, RAND; and Jay Wang, USC Center on Public Diplomacy.
Tune in to find out what this expert panel had to say.
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