The tendency to measure outputs (broadcast hours, column inches, etc.) rather than impact on strategic goal is a commonly voiced criticism in discussions on how to “move the needle” in PD evaluation. However, measuring...KEEP READING
Diverse Organizations at CPD Mini-Course in DC
From November 9-11, 2015, the USC Center on Public Diplomacy will kick off its second CPD Mini-Course in Public Diplomacy. This unique three day program is designed to equip participants with working knowledge of research and analytical tools needed to develop and implement successful public diplomacy programs.
The CPD Mini-Course “Effective Public Diplomacy: Evaluation and Impact” will take place in Washington, DC. Participants in this year’s program represent organizations including:
- Embassy of the United Arab Emirates
- Government of Catalonia
- Canadian Department of Foreign Affairs, Trade and Development
- U.S. Department of State
- British Council
- American Councils for International Education
- New London High School
Taught by CPD-affiliated faculty, the workshop is comprised of five modules: Foundations of Public Diplomacy Strategy and Analysis; Understanding Research Methodology: Foundations of Quantitative Analysis; Using Secondary Data for Evaluation and Impact; Strategic Decision Making in Program Management; Digital Tools and Real-Time Analytics for the Practitioner; and How to Commission Research.
To read about our first CPD Mini-Course in May 2015, click here.
Visit CPD's Online Library
Explore CPD's vast online database featuring the latest books, articles, speeches and information on international organizations dedicated to public diplomacy.