Is it gastronomic diplomacy, or is it just lunch? In a thoughtful and provocative post on “new diplomacies” that has aged quite well over the last few years, analyst and author Shaun Riordan warns against the failure to...KEEP READING
Gastrodiplomacy Warfare for Economic Branding
Noor Nirwandy and Ahmad Azran Awang's paper "Conceptualizing Public Diplomacy Social Convention Culinary: Engaging Gastro Diplomacy Warfare for Economic Branding" has recently been published in Procedia - Social and Behavioral Sciences. This paper discusses how a nation's food can be used to construct its global image and identity for economic benefits.
Using culinary art as a powerful communication tool to win the hearts and minds of foreign publics has always existed since the ancient times but as a subcategory of Public Diplomacy, it is becoming an escalating trend. This paper argues that Gastrodiplomacy can contribute to the development of countries’ economy by enhancing their nation branding efforts; it attempts to conceptualize the term “Public Diplomacy Social Convention Culinary” by drawing on examples of a number of countries that have used Public Diplomacy and Nation Branding campaigns through Tourism and Gastronomy.
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