New CPD Perspectives Released, “Public Diplomacy of Kosovo: Status Quo, Challenges and Options

Martin Wahlisch and Behar Xharra, in the third paper released in 2011, focus on how Kosovo can utilize public diplomacy to become more recognized in the world.

As Europe’s youngest country with controversial beginnings still fresh in everyone’s minds, Kosovo faces unique challenges in influencing more governments and people to recognize their statehood today. In their study, Wahlisch and Xharra outline the current problems with Kosovo’s image and what can be done through public diplomacy. They suggest various initiatives involving, not just the Kosovar government, but also the people, private corporations and diasporas. “Public diplomacy is a continual process and should be treated as such. Kosovo cannot afford to end its efforts with the “Kosovo—The Young Europeans” campaign. As a small country, it needs constant, innovative and inclusive efforts to reach out to different audiences around the world.”

To read this paper in its entirety, click here.

CPD Perspectives is a periodic publication from the USC Center on Public Diplomacy, and highlights scholarship intended to stimulate critical thinking about the study and practice of public diplomacy.