business

What links do citizens draw between products, brands and the nations that design and produce them?

Businesses are beginning to play a bigger role in achieving the UN's Sustainable Development Goals, says Anoush Rima Tatevossian.

September 12, 2017

One of the most important cultural events in Cyprus and one of the most important events related to Russia outside its borders – the 11th Cyprus-Russia Gala – will be held on 15 October 2017 at the Presidential Palace. [...] The event, which brings together artistic, political and business personalities from both countries, is the initiative of Ensemble Productions Ltd, which is proud to work for the 11th year on this cultural experience – a unique opportunity to promote Russian spirit and Cypriot hospitality.

The US can be a natural partner to Sri Lanka as it progresses on the challenging transformative journey, to develop the nation as a modern democracy, rapidly integrating with the world of business and trade, in peace and friendship, for the mutual benefit of both countries, the Ambassador said.  

 

The group came to the United States as part of the International Visitor Leadership Program. The decades-old program has built relationships with emerging leaders from countries all over the world. [...] Many diplomats have praised the program as an extremely effective tool in creating international understanding between the U.S. and other countries.

Businesses have been warned that in order to thrive in a low-carbon future they must first "navigate a mosaic of global realities", that has seen water scarcity hit a variety of regions and threaten to destabilise infrastructure [...] that is the warning from the third annual Earth Security Index (ESI 2016) – released on behalf of the Earth Security Group - The report warns that businesses must align themselves to societal priorities in the countries that they operate as part of a new “business diplomacy for sustainable development”.

To those who study nation branding, this entrepreneurial bent is a strong part of America’s brand, or the image it projects to the world. Peter Hirshberg, CEO of The Re:Imagine Group and a former Apple executive, notes that the U.S. offers an “opportunity promise” to people around the globe, a promise that includes “a deep streak of individual liberty.”

In an interview to IANS, Zhao Qizheng, Vice-Chairman of Foreign Affairs of Chinese People’s Political Consultative Conference (CPPCC), said Chinese businessmen were “not clear” about rules and business environment in India. [...] Zhao maintained that “public diplomacy” could help both sides understand the issues related to doing business in each other’s countries.

 

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