Papers say global celebrations of the Chinese New Year reflect the country's growing prominence in the world. The Lunar New Year, also known as The Spring Festival, is one of the most important occasions in China. The New Year celebrations, which started on Thursday, will continue for two weeks.

China, having transformed from an emerging economy to a global powerhouse, well knows its significance. From overseas economic and humanitarian aides to language teaching and cultural promotion, the Chinese government has spared no effort in enhancing its influence and acceptance on the international stage.

A more purposeful military diplomacy, Xi suggested, is a vital necessity to buttress China’s emergence as a great power in Asia and the world.

Starting next September 50 students and 10 faculty members from China's Ningxia University will study for nearly a year at Missouri State University to burnish their agricultural, English and teaching skills. 

Britain's Prince William published a video message on Wednesday to send his good wishes for the Chinese New Year ahead of his first visit to China.

Neither the people behind A Taste of China nor those at Light Chaser are intentionally pushing political agendas.  That is what makes this a genuinely new era in Chinese propaganda. These projects have their own voice, yet they do propagate a preferred narrative, one of a problem-free Chinese culture.