The world is getting smaller. More and more organizations are expanding into new international markets as globalization continues to become a reality. Such global expansion requires people who are willing to be globally mobile. While we may understand some of the reasons that motivate expatriates to work internationally, it is not very clear how important the destination is to expatriates.

Brand South Africa in collaboration with the Gauteng Department of Economic Development, will host various stakeholders ... as part of its workshop to build South Africa’s competitiveness and a cohesive image of the South African Nation Brand. Government asserts that; “the Nation Brand alignment workshops are a critical part of achieving coordinated and coherent manner of presenting the country. This year we aim to further drive these conversations... making it inclusive and diverse with the core message, to build a strong Nation Branding.”