nation branding

What we have failed to notice is how it [foreign aid] also makes pariahs of those countries in international public opinion, stealing their dignity as proper states with history, culture, nature, wisdom, language, learning and human endeavour by branding them as nothing more than victims and beggars for decades to come.

Brand Kenya Board has embarked on a programme to give unique identities to municipal councils. The programme will enable regions to develop brands themed along their core activities and main products.

While attending a Wilton Park (UK) conference on the future of public diplomacy, I was pleased to see this facet of foreign policy gaining traction. About 50 diplomats and a handful of academics took part in discussions ranging from the military use of soft power to the roles of religion and sports in public diplomacy.

June 11, 2010

A roundup of articles and videos on public diplomacy and the Shanghai Expo

As the importance of nation branding and reputation management grew in importance, a need was felt by the different constituents of the South African government — South African tourism, the departments of trade and industry, and foreign affairs — to carve a more coherent positioning than ‘Rainbow Nation’.

In this age of globalization and social networking, a World Expo might seem a quaint throwback to a bygone era. But for many countries, including, notably, China, it offers a global platform to present strengths and salient characteristics to the world.

A quick guide to the concept of branding and its relevance to national image management and international communication practices.

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