The European-based sailing series offers the sultanate a much larger opportunity. Competing in France, UK, Germany, Italy and Spain, BOMU and Oman Sail are confident this activity will not only boost the sultanate's economy but also have a long-term positive effect on Oman's business, tourism and national brand.

American journalist Douglas McGray's 2002 Foreign Policy essay "Gross National Cool" crystallized for many not only evidence that contemporary Japan had become hip and attractive, but also a nifty phrase to go with it. But that was eight years ago. And like most bits of journalistic shorthand, the phrase "cool Japan" is as convenient as it is vague...

This month, Austrade is due to unveil the new Brand Australia, the culmination of an eight-month process of tendering for and creating a new communications campaign for the nation. The advertising agency selected to create the $4 million a year, four year project is M&C Saatchi....

To characterize the Shanghai Expo as mainly China’s showcasing of its soft power misses an important point.

FIFA's World Cup presents its hosts with, what they believe to be, their biggest ever opportunity to build a stronger country brand. That's a shame because, despite its growing popularity and firm establishment within marketing, the business of "country branding" or "nation branding" is nonsense.

WORLD Expo 2010 Shanghai China is about to unfurl its wonders. Following the success of the Beijing Olympic Games, our nation will present the world with another successful, exciting and unforgettable event. This World Expo will be a golden opportunity for China to show itself to the world to the fullest extent and for the rest of the world to better understand China.

Certainly, such a soul-searching equally applies to all patriotic Nigerians of uprightness to rise to the challenge of quitting the beaten track of institutionalised corruption as a way of life, and re-orientating the citizenry towards playing a meaningful role as responsible members of the global community.

International consumers’ opinions of South Korean products have improved over the years, but they still think local products are less than three-fourths as good as products made in other advanced countries, according to a state trade promoter yesterday.