nation branding

South Korea will promote its high- end technology and popular culture at the 2010 World Expo in Shanghai, the government said Wednesday. South Korea will also build a corporate pavilion, worth 29.9 billion won (25.8 million U.S. dollars), where 12 local companies including Samsung Electronics, Hyundai Motors, LG, SK, and POSCO, will showcase their products.

The USC Center on Public Diplomacy was proud to host Ernest J. Wilson III, Dean of the USC Annenberg School for Communication, for a presentation on "Rebooting America's Image in the World." Dean Wilson recently returned from Washington, D.C. where he served on the Presidential Transition Team for President-Elect Barack Obama.

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