nation branding

December 1, 2006

What is disaster pornography? Africans define it as the Western media’s habit of blacking out Africa’s stock markets, high rises, internet cafes, cell phones, heart surgeries, soaring literacy and increasing democratization, while gleefully parading her genocides, armed conflicts, child soldiers, foreign debts, hunger, disease, and backwardness.

U.S. news media outlets were awash this morning in news about how Alberto Fernandez, a U.S. foreign service officer, described U.S. Iraq policy in less than flattering terms on a major Arab satellite nework. His controversial statement came during an interview program on Al Jazeera, where he admitted that United States policies in Iraq had showed "arrogance" and "stupidity."

The critical success factor for any government's public diplomacy function is whether its connection to policy making is one-way or two-way.

Delivered with equal measure of art and science, diplomacy is a
non-violent approach to the management of international relations and
global issues which seeks to resolve conflict through discussion,
negotiation and partnership. The diplomats' brief is unambiguous: to
advance or defend their country's political and economic place in the
world by the most effective means. That is the purpose, the essence of
diplomacy.

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