WORLD Expo 2010 Shanghai China is about to unfurl its wonders. Following the success of the Beijing Olympic Games, our nation will present the world with another successful, exciting and unforgettable event. This World Expo will be a golden opportunity for China to show itself to the world to the fullest extent and for the rest of the world to better understand China.

Certainly, such a soul-searching equally applies to all patriotic Nigerians of uprightness to rise to the challenge of quitting the beaten track of institutionalised corruption as a way of life, and re-orientating the citizenry towards playing a meaningful role as responsible members of the global community.

International consumers’ opinions of South Korean products have improved over the years, but they still think local products are less than three-fourths as good as products made in other advanced countries, according to a state trade promoter yesterday.

Former Tourism Australian and Tourism New Zealand advertising agency M&C Saatchi has won the job of building brand Australia for Austrade. The agency, which has also been involved in nation-branding and tourism projects in the US and the Middle East, will assume the $20 million project to market Australia as an export and investment nation.

The Ottawa-born Rowswell is famous throughout China as a comedian and television commentator and he’s one of Canada’s secret weapons in its bid to create a buzz at what is almost certainly the largest nation-branding event ever staged.

Many countries are willing to go that extra mile to impress the Chinese, but the Danes may have topped them all. On Sunday, Denmark unveiled its well-known statue of the Little Mermaid at the unofficial opening ceremony for its Shanghai Expo pavilion.

The New Botswana Brand has been launched following a request in 2009 that the nation's brand be re-examined as it was thought not to speak of the aspirations of Batswana.

The Ottawa-born Rowswell is famous throughout China as a comedian and television commentator and he's one of Canada's secret weapons in its bid to create a buzz at what is almost certainly the largest nation-branding event ever staged.