Country branding is founded (like disciplines such as public diplomacy) on the realization that, in an overcrowded global information marketplace, countries and political leaders are, in effect, competing for the attention of investors, tourists, supranational organizations, non-government organizations, regulators, media and consumers.

India's ascent to "new world power" is both true and what Edward Bernays, the founder of public relations, called "false reality"...What is always exciting about India is this refusal to comply with political mythology and gross injustice.

When it comes to the Israeli-Palestinian conflict, perhaps no newspaper's coverage generates more passionate and emotional reaction from the Jewish community in America and around the world than that of the New York Times. There has been an increasingly troubling imbalance in the way that the Times presents stories and opinions on the Middle East conflict.

Even though India is the only large country in Asia where Japan does not have any historical baggage, and Japan has been broadly viewed favourably in Indian public opinion, the reverse is less true. Clearly, this is an area for the Public Diplomacy Division of the Ministry of External Affairs to focus on.

It’s a new twist in the practice of “nation branding,” which has floated ever higher on the radars of governments around the world in recent years. For decades – even before they thought of themselves as brands – nations have sent ambassadors, artists, and academics abroad to be their public face.

Iran was never tackled in the same way as Iraq was, but with a 17-year long US trade embargo on Iran and no real diplomatic relations for 30 years – the two countries are clearly not friends. Earlier this year, US Secretary of State Clinton labeled Iran as “awful” in a speech about internet freedoms. But do we think Iran is “Evil”?

To improve Israel’s image in the United States, one of the best things is to bring opinion makers to the country. And just like in Israel where the likes of Yaron Dekel and Keren Neubach often play a big role in setting the national agenda, in the US, there’s no greater barometer for public opinion than the radio talk show host.

What the report does highlight, however, is the need for SA to change some perceptions of our investment and economic climate.
SA remains a globally competitive economy and our best practices – in banking, stock market regulation and auditing and reporting in particular – have drawn favourable ratings from other world bodies.