No athlete in our history has become such a national hero. And as far as Serbia's image abroad is concerned -- can you think of a better public diplomacy vehicle?

China’s soft-power offensive is unlikely to succeed if it solely relies on state-controlled media organs to get the message out. These institutions have a serious credibility problem, both inside and outside China. Beijing may choose to increase their budgets lavishly, but the money will most likely be wasted.

The man expected to be China's next president, current Vice President Xi Jinping, is meeting Tuesday with President Obama at the White House. Richard Wike, Associate Director of the Pew Research Center's Global Attitudes Project, answers questions about public opinion at home and abroad regarding China and the United States.

Where are the Emiratis living in tents? This is the question I have heard numerous times from visiting journalists. So at the end of the Emirates' international branding efforts and countless projects that have received international recognition, we are still struggling to educate the world on how far we have come as a nation and as a society.

China's hardline political stance, as shown by its veto of a UN resolution on Syria, is increasingly clashing with its efforts to improve its image abroad. Actually, Beijing runs into repeated problems when national policy collides with improving China's image. It puts its national policy first including defence of 'core interests' and pays a price on the soft power side.

The survey, co-conducted by the Presidential Council on Nation Branding and Samsung Economic Research Institute, showed that the country’s national brand in image still lags behind substance. But the gap between the two has narrowed...

In a bid to boost its international image, the country's Ministry of Public Diplomacy and Diaspora Affairs has established a cadre of diverse volunteers who speak about Israel around the world. In a recent post on its website, the ministry encouraged minorities and members of the gay community to step forward.

U.S. Travel says the VWP is an important tool for U.S. public diplomacy, exposing far more international visitors to the attractions and values of America's heartland. Studies have shown that foreign nationals who visit the U.S. return home with a far more positive view of our nation and its policies.