national image

April 16, 2012

The key learning from Wednesday's broadcast is that we don't have to portray Africa as hopeless to raise money or engage listeners. Inspiration and personal stories are enough, and from the many calls we took at our offices, they reach people in a different and more profound way than easy stereotypes.

March 28, 2012

On the whole, foreign investors find India an excellent investment opportunity that relates to the arena of “needs and wants” marketing, as opposed to “desires and aspirations” marketing. For the latter, China is an excellent destination, and not India.

A need to engage with industry on an equal plane while Indian industry, too, stops crawling when asked to walk....If we don’t get any of the above done, GDP growth notwithstanding, the reputational damage we would have caused Brand India will be immeasurable. So someone needs to wake up and pretty soon at that.

If South Africa could rebrand itself, there is no reason why Zimbabwe cannot and I am not talking about some socialist- sounding acronym or slogan. This calls for a change in mindset and approach.

This Government has put painstaking effort into rebuilding Ireland's reputational capital in Europe, in the USA and the emerging global powerhouse that is China. There are some indications that this effort is bearing fruit, notably in the confirmation by leading international companies that Ireland continues to be as much a magnet for inward investment as it was a decade ago.

When Muslims around the world turn on the television, open the newspaper, or check out their favorite websites, they are more likely to see injustice, intolerance, and indignity coming from America the (Not Always So) Beautiful. Muslims can get outraged over the picture of Syed Wali Shah, a seven-year-old victim of a U.S. drone strike in Pakistan.

Yes, India’s soft image, its perceived internal disarray, its inability to guard its borders, its inclination to shun hard decisions, its readiness to make concessions out of a pronounced sense of vulnerability, historical pressures on it by Western powers and the conflict with China...

February 21, 2012

What does Asia’s increasing prominence mean for ASEAN – a ten-member political community whose regional presence has received growing attention from the global community of late? Already Washington has embarked on its “forward-deployed diplomacy” strategy in the region as evinced by Clinton’s attendance at last year’s ASEAN Regional Forum and her landmark visit to Burma in December.