Michael Kahn Ackermann, former President of the Goethe Institute in China and now a senior consultant to the Confucius Institute, says a state's image cannot be built artificially, especially when it concerns culture. Countries naturally want to show their best side to the public, but Ackermann does not think there is any excuse for forming a "perfect" image that hides deficiencies.
We run a comprehensive mdia impact analysis of the positive benefits for South Africa for perfectly organizing the FIFA World Cup 2010. We also monitored in that study the extraordinary positive impact for the image of Spain as country champion of the competition.
According to the Brand Finance, Turkey is in the top ten fastest growing brand between other nations. According to their "Nation Brand" research, Turkey boosted its brand value 114 billion USD comparing to last year and leaving Poland, Austria, Belgium, Greece and several other European Union (EU) countries behind.
These “Three Ts” don’t account for all of the changes which are transforming diplomatic practice in the 21st century. But they do go some the way towards providing an explanation of why so many governments are placing an increased reliance upon public diplomacy and branding to advance their international agendas.
China will not implode. Its road to superpower status will be bumpy, even rocky in parts, but the fundamentals of sustained macroeconomic expansion are in place and, for the large part, enduring. Here are 10 popular misconceptions about China.
As a Chinese person, I think the viewpoint is very interesting and needs some discussion. Obviously, the Chinese government is eager to change the image created by the coverage of the West media, and therefore spends a lot of effort on the construction of a positive image.
The most-populous nation has been throwing tens of billions of dollars at its prestige deficit for a decade, all part of an effort to enhance China’s soft power, something of which the U.S., for all its crises, has a surplus.
The China Institute for International Communication Strategy (CIICS),co-sponsored by the Chinese People's Institute of Foreign Affairs (CPIFA) and the Communication University of China (CUC), is dedicated to research in public diplomacy, promotion of culture, art, media relations and other related fields, according to its press release.