Those in charge of foreign policy, be they the president of the United States or the prime minister of Great Britain, face situations their predecessors never experienced. Literally every important event around the globe is instantaneously reported, most of the time on television. 

Though the Taliban has relied on technology for over a decade in the name of propaganda and public relations, its relationship with social media has only taken root in the last few years, in parallel with the rise of ISIS. Just as terrorist organizations in the Middle East have made Facebook pages, Telegram channels, and Twitter accounts, the Taliban has expanded the breadth and depth of its outreach to the international community in general and the news media in particular.