The President of PRCAN, John Ehiguese, who led his team to receive a delegation from Brand South Africa in Lagos, said there were learnings that Nigeria could draw from the strategies deployed by Brand South Africa in its own destination branding programme [...] there were salient opportunities for Nigeria to consider arising from the successful nation branding of South Africa.

Film is a cultural diplomacy tool, a trade enabler, a global connector an employment creator. It is also a powerful tool for communication. [...] These were some of the points raised by a delegation to the Communications Ministry by stakeholders of the film industry, led by the Black Star International film festival (BSIFF).

Dr Barclay Ayakoroma, the Executive Secretary, National Institute for Cultural Orientation(NICO) says Nollywood movies should be used as a cultural diplomacy to foster mutual understanding with countries to enhance national development. Ayakoroma made the call in an interview with the News Agency of Nigeria (NAN) on Monday, in Abuja.

In this week's roundup, culture maintains its central role in public diplomacy

The Consul General of the People’s Republic of China in Nigeria, Mr. Liu Kan said the Chinese government is committed to ensuring formidable bilateral ties with Nigeria, [...] Liu said that with several projects spanning the previous few decades, Africa has always been cherished as the ‘foundation of the foundation’ in Chinese diplomacy.


She was taken out of primary school at the age of 12 to marry a man in his 40s whom she had never met before. […] Today, that illiterate girl who didn't even know how to boil water and who [...] was finally sent back to her father's house in disgrace, has become one of northern Nigeria's most well-known writers and the first female Hausa-language author to be translated into English.

Nigeria is in a state of crisis. The Nigerian brand has never been so bad. Recently Future Brands, a leading international brand evaluation agency, issued a Country Brand index. It ranked 75 countries in the same way they measure consumer or corporate brands - according to strength of global perceptions across association dimensions.

Buhari must realize that public diplomacy in an era, when digital diplomacy has been added to international relations, such that presidents and governments now use social media to pass their messages to foreign countries, there’s need for circumspect