Olli and others have created something quite new, music that not only draws on Bollywood itself, but also the inspiration the industry has sparked within non-South Asians in parts of Europe. It’s good to find something that transcends stereotypes rather than simply playing with them.

[It had] a very complex culture, with very sophisticated and beautiful material, a very complex social organization, [and] a very intelligent relationship with the landscape. And it gives an idea of the lifestyle of these people, who continued in Kazakhstan until relatively recently and is part of their proud heritage.

The USA Pavilion 2012 Student Ambassadors represent the hopeful and determined spirit of the American people," said USA Pavilion Chief Spokesperson Philippe Cousteau. "Together their unique perspectives and experiences will help bring the United States alive for visitors from Korea and around the globe.

Kazakhstan was decidedly not amused when British comedian Sacha Baron Cohen poked fun at the former Soviet nation six years ago in his rollicking, often profane mockumentary "Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan."

Groups, agencies such as Amnesty International have the capacity to perform the role of soft power. Soft power functions well in democratic and transparent political systems. I am afraid to say that in systems such as Bahrain or others, soft power does not play a role in deciding policy.

The head of public diplomacy of the Foreign Ministry elaborating on hidden potentials in the two countries’ diplomatic and public communications fields, added, “A part of pursuing the public relations work in general atmosphere of the two countries, and a more important part of work is on the shoulders of the countries’ friendship associations and NGOs.”

In light of the "Kony 2012" saga -- the story of one valiant white hero who was ready to take down Central Africa's Lord's Resistance Army... until a mental breakdown of the naked variety brought about his tragic downfall -- more NGOs are contemplating the ethics of utilizing social and digital media to promote their causes.

The goal of public diplomacy is to communicate and engage in a meaningful and mutual way with foreign publics. Now non-state actors such as Invisible Children have the ability to do just that. However, with the democratization of information sharing, thanks to new media tools, comes great responsibility.