pd evaluation
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Learn how to measure the impact of soft power programming with Ian Thomas, Head of Evaluation for the British Council.
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Shawn Powers on why the United States' public diplomacy budget needs more attention.
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A look back at which CPD features captured your attention this month.
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Sir Martin Davidson analyzes why China's soft power ranking does not match the amount it spends.
At a time when Europe appears ever more self-absorbed and the U.S. questions many of the foundations of post-war prosperity which it created, China appears ever more self-assured in offering an alternative narrative. [...] Despite this massive investment, China’s soft power still languishes far behind that of its Western rivals in most comparative studies: 28th out of 30 in Portland’s 2016 report on soft power or 20th out of 25 according to Monocle.
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Ilan Manor responds to a recent article which examined the U.S. Advisory Commission on Public Diplomacy's report on data-driven public diplomacy.