pd evaluation
Learn how to measure the impact of soft power programming with Ian Thomas, Head of Evaluation for the British Council.
Shawn Powers on why the United States' public diplomacy budget needs more attention.
A look back at which CPD features captured your attention this month.
Sir Martin Davidson analyzes why China's soft power ranking does not match the amount it spends.
At a time when Europe appears ever more self-absorbed and the U.S. questions many of the foundations of post-war prosperity which it created, China appears ever more self-assured in offering an alternative narrative. [...] Despite this massive investment, China’s soft power still languishes far behind that of its Western rivals in most comparative studies: 28th out of 30 in Portland’s 2016 report on soft power or 20th out of 25 according to Monocle.
Ilan Manor responds to a recent article which examined the U.S. Advisory Commission on Public Diplomacy's report on data-driven public diplomacy.