Bollywood is an industry that employs many, and is an important source of India's soft power. It is the government's responsi-bility to ensure that Bollywood is not put out of business by rampaging Hollywood moguls keen to capture the Indian market.

Nation branding is an increasingly important and influential field of theory and practice which attempts to measure a country's reputation and provide guidance on a country's image management around the world.

Foreign assistance creates long lasting partnerships with countries and foreign publics—partnerships that benefit the national security of the United States. By helping to educate, empower, employ, and befriend people in other countries, we decrease instability...

Addressing a joint press conference with Pakistan Foreign Minister Hina Rabbani Khar, Clinton said while US was committed to the people of Pakistan and their future, it wanted its relationship with the country to "deliver results" for both sides.

The 21st century is often hailed as China's century...Enhancing public diplomacy and pursuing a more considerate foreign policy in the region can improve American perceptions on China and result in significant long-term returns that better ensure the prosperity of both nations.

The cost of losing Europe would be equally devastating for Ukraine. The path of reforms would likely stall. Ukrainian industry would lose access to the world’s richest and biggest market. Likewise, Ukraine’s citizens would lose the European dream.

The U.S. Department of State’s Bureau of Educational and Cultural Affairs announced today the 2011 late fall tour schedule for The Rhythm Road: American Music Abroad...Using music and culture as diplomatic tools to bring people together and foster mutual understanding...

The State Department’s summer cultural-exchange program is supposed to be a uniting exercise in public diplomacy...It was quite embarrassing, therefore, when 200 students walked off their factory jobs at a Pennsylvania Hershey plant in August, protesting exploitative working conditions.