Called Viki, the Singapore-based web startup pools the linguistic talents of thousands of its users to help push world television content into markets historically impenetrable to all but a handful of foreign-language productions. The service relies on an active community of translators proficient in 158 languages to caption the footage.

A Chinese navy hospital ship...sailed on Friday into Havana Bay in Cuba, reflecting good relations between the communist allies...Military experts and China watchers say the ship is one of the ways in which the Asian giant is increasing its use of "soft power" to burnish its image...

But even Romney, a leading contender, has a chink or two in his foreign policy armor...He pledged to make full use of soft power -- diplomacy and leadership within alliances and organizations like the United Nations.

Bollywood is an industry that employs many, and is an important source of India's soft power. It is the government's responsi-bility to ensure that Bollywood is not put out of business by rampaging Hollywood moguls keen to capture the Indian market.

Nation branding is an increasingly important and influential field of theory and practice which attempts to measure a country's reputation and provide guidance on a country's image management around the world.

Foreign assistance creates long lasting partnerships with countries and foreign publics—partnerships that benefit the national security of the United States. By helping to educate, empower, employ, and befriend people in other countries, we decrease instability...

Addressing a joint press conference with Pakistan Foreign Minister Hina Rabbani Khar, Clinton said while US was committed to the people of Pakistan and their future, it wanted its relationship with the country to "deliver results" for both sides.

The 21st century is often hailed as China's century...Enhancing public diplomacy and pursuing a more considerate foreign policy in the region can improve American perceptions on China and result in significant long-term returns that better ensure the prosperity of both nations.