shanghai expo
Actor Lee Jun-ki has been picked to promote Korea at the 2010 Shanghai Expo. He received a letter of appointment from the Korea Trade-Investment Promotion Agency at its headquarters in Seoul on Wednesday. Lee will attend various promotional events at the expo to be held from May to October in the Chinese city.
A two-day promotional campaign to introduce the World Expo 2010 to be held in Shanghai to people of the Philippines was held at the Mall of Asia in Manila of the Philippines on Saturday, attracting 1,000 people.
As series of spectacular pavilions is taking shape in Shanghai for the 2010 expo, and Thomas Heatherwick’s design for the UK is no exception, but what message is it sending out? Even if you take the view that Expos are a waste of money and of no intellectual value, they remain hugely popular as nation-branding exercises.
24 meters in height, the 1200 square meter pavilion is built on a 2000 square meter site and its construction is nearing completion. the structure consists of two architectural curvilinear forms which hug each other like two hands or two shells, symbolizing a quiet conversation between man and earth, man and man, nation and nation.
South African Pavilion Director for Shanghai Expo 2010, Schoemen du Plesiss, depicted the design for South Africa's pavilion in Shanghai Expo 2010 as magnificent with numerously glamorous African culture, red wine, dancing and advanced technological products by corporations from South Africa.
Amid a pre-event torrent of child-friendly animations of China's upcoming world's fair —expected to draw 70 million visitors—and images of the Expo's fingerless blue mascot, called Haibao, Israel's seashell-shaped pavilion has garnered more than its share of attention.
The USC Center on Public Diplomacy use the construct of “brand experience” to explore and examine how countries pursue nation branding at Expo Shanghai and how Chinese visitors experience the branded country pavilions.
South Korea will promote its high- end technology and popular culture at the 2010 World Expo in Shanghai, the government said Wednesday. South Korea will also build a corporate pavilion, worth 29.9 billion won (25.8 million U.S. dollars), where 12 local companies including Samsung Electronics, Hyundai Motors, LG, SK, and POSCO, will showcase their products.