On July 6, the USC Center on Public Diplomacy's research team in Shanghai released a video focusing on the Spanish pavilion.

Accompanied by a trade mission of over 30 senior executives and leading companies from South Africa’s mining, metals and capital equipment sectors, the first of four sectors to be profiled during the promotion, the delegation has arrived in Shanghai to introduce investment opportunities in South Africa, identify opportunities in China and enhance existing trading activities.

The Spain Pavilion restaurant, a.k.a the restaurant of Pedro Larumbe, provides traditional Spanish cuisine adapted to the modern kitchen and local tastes. Larumbe, a Michelin three-star chef, has designed a menu that combines typical Spanish elements such as Iberian pork, olives and wine with an Oriental twist.

When China designed the 2010 Universal Expo in Shanghai as a showcase for its new public diplomacy, it probably did not envision the exhibition would play a much bigger role as a magnet for recession-hit European businesses.

From Obama and Hillary, to Kobe and Michelle (Kwan), the U.S. Pavilion features some of the most recognizable celebrity “brand ambassadors” for the country.  But the most visible presence belongs to the student ambassadors.  This video blog highlights their experiences at the Expo.

Yes, I’ve read the mixed reviews about the USA Pavilion at the Shanghai 2010 Expo. The major complaint as I understand it is that the pavilion is too commercial – that it does not promote US values and society to the degree it should.

Sister cities since 1979, Shanghai and Milan share not only strong cultural and artistic traditions but are also their country's economic and financial hearts. For more than 30 years, this relationship has facilitated cultural exchange, served as a platform to share best practices and build stronger economic links.

From Obama and Hillary, to Kobe and Michelle (Kwan), the U.S. Pavilion features some of the most recognizable celebrity “brand ambassadors” for the country.  But the most visible presence belongs to the student ambassadors.  This video blog highlights their experiences at the Expo.