The obituary of the American century has been written, but there are very good reasons to believe that the USA will continue to play a dominant role in the 21stcentury. America’s continued dominance is based on its ability to project both hard and soft power.

Minister of Culture and Islamic Guidance Ali Jannati says that the best way to fight against Iranophobia and Shiaphobia is the clever usage of Iran’s soft power.

Universities are now a "crucial" part of the UK's "soft power" in projecting international influence, says former foreign secretary William Hague.  Their recruitment of overseas students "enriches and strengthens our universities and our future economy and our influence in the world", he said.

The adoption of 21 June as the International Yoga Day by the United Nations signifies the support that recent diplomatic endeavours of the government have evoked on the world stage, External Affairs Minister Sushma Swaraj said on Monday.

As a small country, the UAE has to adopt conventional and unconventional methods to punch above its weight on the world stage.

Russian President Vladimir Putin’s covert aggression in Ukraine continues – and so do Western sanctions against his country. But the economy is not all that is under threat; Russia’s soft power is dwindling, with potentially devastating results.

Russian President Vladimir Putin’s covert aggression in Ukraine continues – and so do Western sanctions against his country. But the economy is not all that is under threat; Russia’s soft power is dwindling, with potentially devastating results.

Ask someone in Southeast Asia what comes to mind when you mention "Korea," and the answer is more than likely to be the "Korean Wave." (...) The first ladies of the ASEAN member nations got a look at the place where the wave originated during this week's Korea-ASEAN Summit.