Cultural diplomacy plays a vital role projecting a soft image of Pakistan globally and pave the way to explore new avenues to boost trade in UAE and Gulf region.

As Japan and South Korea have shown, the best way for governments to encourage pop culture with global appeal is probably to stay out of the way. China’s President Xi Jinping disagrees.

Today, a House Committee will hold a hearing on the subject, “Is Academic Freedom Threatened by China’s Influence on U.S. Universities?” China’s aggressive promotion of its primary public diplomacy program in North America has recently captured headlines as U.S. and Canadian academics have begun to push back against what is felt to be undue influence from Beijing.

Russia under President Vladimir Putin doesn't rely much on soft power to get its way abroad, in the same way it doesn't do much liberal democracy at home. It does, however, do manipulation, and Europe is only just waking up to how much and how well.

During the recent Saarc summit, the Nepal Prime Minister's niece hosted the South Asian first ladies. A few days before that, Maggie Abbot, the Australia PM's wife took the wives of G20 leaders to see a wildlife sanctuary in Australia. And as a result, Indian babus in foreign relations are now missing the feminine touch to India's diplomatic endeavours and are hoping he will have someone fill in the post of First Lady for the country.

An electoral pummeling for Taiwan’s pro-Beijing ruling party and a new spike in prodemocracy protests in Hong Kong have delivered a reality check to Chinese President Xi Jinping just when he was riding a wave of high-profile diplomacy. 

Russia under President Vladimir Putin doesn't rely much on soft power to get its way abroad, in the same way it doesn't do much liberal democracy at home. It does, however, do manipulation, and Europe is only just waking up to how much and how well.