soft power

Universities are now a "crucial" part of the UK's "soft power" in projecting international influence, says former foreign secretary William Hague.  Their recruitment of overseas students "enriches and strengthens our universities and our future economy and our influence in the world", he said.

The adoption of 21 June as the International Yoga Day by the United Nations signifies the support that recent diplomatic endeavours of the government have evoked on the world stage, External Affairs Minister Sushma Swaraj said on Monday.

As a small country, the UAE has to adopt conventional and unconventional methods to punch above its weight on the world stage.

December 13, 2014

Russian President Vladimir Putin’s covert aggression in Ukraine continues – and so do Western sanctions against his country. But the economy is not all that is under threat; Russia’s soft power is dwindling, with potentially devastating results.

December 12, 2014

Russian President Vladimir Putin’s covert aggression in Ukraine continues – and so do Western sanctions against his country. But the economy is not all that is under threat; Russia’s soft power is dwindling, with potentially devastating results.

Ask someone in Southeast Asia what comes to mind when you mention "Korea," and the answer is more than likely to be the "Korean Wave." (...) The first ladies of the ASEAN member nations got a look at the place where the wave originated during this week's Korea-ASEAN Summit.

What is power today? Who has it, and who will prevail? Right now, 19th-century hard power is confronting 21st-century soft power. Although hard power appears to have the edge, don’t write off the soft power, and especially economic might.

Kazakhstan is scrambling to keep its diplomatic options open amid rapidly rising Western-Russian tension. Not wanting to get dragged down by Western sanctions imposed on Russia, Kazakhstani President Nursultan Nazarbayev’s administration is ramping up an international charm offensive.

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