I used to be asked how the US could deploy its soft power in the Middle East more effectively. That was in the days of the Iraq and Afghan wars and President George W Bush’s ill-advised warnings to the world that “you’re either with us or against us”.

The visit is designed to bolster the “special relationship” between the U.S. and the U.K., a term coined by Winston Churchill after World War II to describe the diplomatic and cultural ties between the two nations.

Now ramen noodles are the latest target of government efforts to take advantage of this spreading interest in Japan’s pop culture and food around the world, and its growth potential.

On December 7 and 8, the Confucius Institutes Headquarters held the 9th Confucius Institute Conference in Xiamen in southern China. The conference theme was “Embrace the New Decade of Confucius Institute,” and was attended by over 2000 delegates. 

As Beijing is trying to shift its economic focus to quality from quantity, the central government is also becoming increasingly interested in demonstrating its so-called "soft power" to the rest of the world.

The Games are at a crossroads and a historic meeting is being held this week in Monte Carlo to map a viable future.

The British Museum’s director is adept at forging links where politicians have failed. As Russia’s Hermitage gains from his latest negotiations over the Parthenon marbles, one BBC journalist recalls watching past triumphs unfold

As China reshapes its economic diplomacy under its president, Xi Jinping, considered to be the most powerful leader in the post-Deng Xiaoping era, the reinvigoration of the ancient Silk Route has drawn its focus.