soft power

What happens in L.A. happens in the world. Hear from local thought leaders about critical global matters.

Many stories this week focused on how artistic expression can help build stronger relationships and increase a state's cultural visibility.

The Edinburgh Festival Fringe and the International Festival have both had record breaking box offices in their 70th anniversary year. [...] Shona McCarthy, chief executive of the Edinburgh Festival Fringe Society, said: "This has been a very special year for the Fringe as we celebrated 70 years of defying the norm, 70 years of the greatest melting pot of arts and culture anywhere on the planet, and 70 years of Edinburgh as an internationally renowned festival city.

Can T-shirts, hoodies and sports socks inspired by God – and worn by Justin Bieber – help to win disciples? Think of church merchandise and you will likely think of mugs decorated with stained glass windows or key chains with bible quotes, sold in a dusty gift shop. But things have changed: for the face of “church merch” in 2017, look in the somewhat unexpected direction of Justin Bieber.

The world is getting smaller. More and more organizations are expanding into new international markets as globalization continues to become a reality. Such global expansion requires people who are willing to be globally mobile. While we may understand some of the reasons that motivate expatriates to work internationally, it is not very clear how important the destination is to expatriates.

Sir Martin Davidson analyzes why China's soft power ranking does not match the amount it spends.

Launched by Beijing Municipal Commission of Tourism Development as part of the Belt and Road Initiative, the global marketing campaign of "Imperial Ambassador" aims to promote Beijing's global tourism image and establish its reputation in the travel and tourism industry, and is a fresh attempt to transform the city into an "international exchange hub".

From fashion to energy - the rind and seeds of Sicily's most famous citrus fruit, the humble orange, are being used in a range of greener, healthier business initiatives.

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