Switzerland has always retained the fiercely held diplomatic neutrality which makes it a go-between for nations in conflict and a hub for the multilateral organizations that have flocked to Geneva. [...] As a small country aiming to make its splash in the U.S., Switzerland’s public diplomacy efforts focused on less contentious issues: showcasing its status as an important investor in the U.S. and promoting apprenticeships as a cure for the American skills gap. 

Saudi Arabia has announced plans to create a tourism hotspot nearly twice the size of Wales on its unspoilt Red Sea coastline, in a bid to help double the number of visitors to the Middle Eastern country. The Kingdom has also indicated that it is prepared to relax its strict laws, such as bans on drinking alcohol, to entice more western holidaymakers.

Turkey uses Hagia Sophia as a tool of cultural diplomacy to exert both soft and hard power. The monument is a UNESCO World Heritage Site and has been a museum since 1935. [...] At this stage, the Turkish government is expected to use Hagia Sophia as a negotiating tool in its diplomatic struggle over Kurdistan and other geopolitical issues.

As stated by The Soft Power 30 in their report, not long ago, museums were a form of hard power. They acted as safeguards of the spoils of war and conquest of mankind. It was a form of expression of the state hegemony and cultural diplomacy. However, the role of museums has gone through some changes in the past years.

Canada reportedly plans to increase the number of police trainers it has in Iraq with a focus on training female police, a move welcomed by Nineveh officials and Mosul’s women.  Canada’s national broadcaster CBC reported this week that the Canadian government will soon announce a plan to increase the number of police they have in Iraq from four to 20 and they will prioritize training female Iraqi police to improve policing efforts related to domestic violence and human trafficking. 

Ties between India and Armenia, a former Soviet republic in the Caucasus region, have been growing rapidly in recent years. The country has signed memorandums of understanding (MoUs) with various institutions, including with IIT-M, Anna University and Ramachandra Medical College, to promote educational links with the country.