soft power

The Bureau of Foreign Trade and Taiwan External Trade Development announced that the Taiwan Excellence logo, the mark of outstanding Taiwanese achievements, will appear on the jerseys of the Italian volleyball team, Top Volley Latina. This season the entire team will wear the Taiwan Excellence emblem on their jersey. The move supports the success of Huang Pei-hong, the only Taiwanese member of this international team and promotes Taiwanese recognition through sports. 

Thailand has been listed among the “ones to watch” in the annual Soft Power 30 report published by Portland Communications on Tuesday. [...] The cuisine, culture and warm hospitality also played a role in attracting international attention, the report said.

The Google search “Benjamin Netanyahu” yields 16,100,000 results – but “Gal Gadot” yields 20,700,000. [...] It’s no secret that Israel has an image problem. Gadot’s newfound celebrity is possibly the best international publicity for the Jewish state in years, and is a perfect example of soft power.

France is this year’s top soft power, according to a report published Tuesday. The Soft Power 30, published by PR firm Portland Communications, ranks countries on their exercise of soft power — the ability to influence others through attraction and likability rather than coercion.

July 18, 2017

The latest index and report is a joint effort from Portland Communications and CPD. Is your country on the list?

July 18, 2017

The third edition of Portland Communications' annual report was produced in partnership with CPD.

Egypt’s Ministry of Antiquities is now issuing visitor’s passes for foreigners to visit all archaeological sites and museums in Cairo and Giza governorates. [...] The Annual Visitors Pass, meanwhile, includes all open archaeological sites and museums across Egypt, with several options available. The first is for foreign diplomats and foreigners who work in international and multinational companies in Egypt.

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