A little bit crab apple, a little bit cherimoya, the ambitious atemoya hopes for soft power prowess and export success. When the atemoya (鳳梨釋迦)  was first exported from Taiwan in 2008, its sales quickly surpassed that of other Taiwanese staples, including mangoes and pineapples.

With the International Olympic Committee (IOC) set to have chosen Paris over Los Angeles as the site for the 2024 Olympics, it is timely to ask: Is hosting the Olympics good for a nation’s brand, and do they provide a good financial return on investment? [...] He also noted that the concept of nation-branding pervaded China’s handling of the 2008 Beijing games. “In China their goal was broad recognition as a leader on the global stage.” He said that China was largely successful, but that in terms of political reputation, the country was thrown into a negative light.

Agenda and MHP Communications has launched #WeAreNato, the organization's first major communications campaign in nearly a decade.[...] "Helping NATO reach audiences in more than 28 member countries and to explain its mission of guaranteeing peace and security for its citizens in the kind of work we love to do." [...] According to Agenda, the framework contract encompasses a wide variety of communications, public affairs and creative media relations. 

Now that Qatar is embroiled in controversy with nearly the entire Sunni Islamic world, led by Saudi Arabia, the 2022 FIFA World Cup is suddenly at risk. The Qatar World Cup has been dogged by controversy since the day it was announced in 2012. But even years of international and humanitarian moral outrage could not do to Qatar what Saudi Arabia proved able to do almost instantly: isolate Qatar’s ruling emir and take away his biggest soft-power achievement.

Recently an interesting debate arose over the fundamental meaning of branding. [...] The project's founder, Simon Anholt, is known for the concept of “nation branding,” also known as “place branding,” which seeks to enhance the images of nations much the way companies try to bolster the reputations of their products. [...] “My belief, backed up by much research (nearly 400 billion data points from 10 years of the Nation Brands Index), has long been that there’s no such thing as place “branding” and that countries are judged by what they do rather than by what they say."

Turkey has started to use public diplomacy in its modern sense and as a state policy for the first time during the AK party era. [...] In addition, TIKA (Turkish Cooperation and Coordination Agency) the first soft power institution of Turkey (opened in the 1990s), has been restructured in order to adapt to public diplomacy. [...] The Yunus Emre Institute, which was opened in 2009, has started to carry out the cultural diplomacy activities of public diplomacy. In this respect, Turkish foreign policy has also opened up to the cultural and social fields.

Are there any limits to the channels and tools that a state can use to perpetuate narratives on national identity? Traditional approaches to what has been defined as nation-building have tended to rely on such things as studies of the use of the national language, school education, and political narratives. [...]  Indeed, cinema, large-scale events with hundreds of thousands of attendees, cultural initiatives, and even food narratives can be used to construct identity in a path that goes from traditional nation-building to what has recently been defined as nation-branding.