Now that Qatar is embroiled in controversy with nearly the entire Sunni Islamic world, led by Saudi Arabia, the 2022 FIFA World Cup is suddenly at risk. The Qatar World Cup has been dogged by controversy since the day it was announced in 2012. But even years of international and humanitarian moral outrage could not do to Qatar what Saudi Arabia proved able to do almost instantly: isolate Qatar’s ruling emir and take away his biggest soft-power achievement.

Recently an interesting debate arose over the fundamental meaning of branding. [...] The project's founder, Simon Anholt, is known for the concept of “nation branding,” also known as “place branding,” which seeks to enhance the images of nations much the way companies try to bolster the reputations of their products. [...] “My belief, backed up by much research (nearly 400 billion data points from 10 years of the Nation Brands Index), has long been that there’s no such thing as place “branding” and that countries are judged by what they do rather than by what they say."

Turkey has started to use public diplomacy in its modern sense and as a state policy for the first time during the AK party era. [...] In addition, TIKA (Turkish Cooperation and Coordination Agency) the first soft power institution of Turkey (opened in the 1990s), has been restructured in order to adapt to public diplomacy. [...] The Yunus Emre Institute, which was opened in 2009, has started to carry out the cultural diplomacy activities of public diplomacy. In this respect, Turkish foreign policy has also opened up to the cultural and social fields.

Are there any limits to the channels and tools that a state can use to perpetuate narratives on national identity? Traditional approaches to what has been defined as nation-building have tended to rely on such things as studies of the use of the national language, school education, and political narratives. [...]  Indeed, cinema, large-scale events with hundreds of thousands of attendees, cultural initiatives, and even food narratives can be used to construct identity in a path that goes from traditional nation-building to what has recently been defined as nation-branding.

President Trump set off a firestorm Tuesday when he conducted diplomacy-by-tweet. The President took credit for the decision by Saudi Arabia and several other Arab countries to cut off ties with Qatar, an ally that is home to a large base with as many as 10,000 U.S. military personnel. The tweets were a huge surprise given that a day earlier, top U.S. officials had sought to downplay the dispute. “During my recent trip to the Middle East I stated that there can no longer be funding of Radical Ideology. Leaders pointed to Qatar - look!” Trump tweeted Tuesday.

Former Ethiopian health minister Dr Tedros Adhanom Ghebreyesus has been chosen as the director-general of the World Health Organization (WHO). He was nominated by the government of Ethiopia and elected by the WHO member states to begin his five-year term as director-general on 1 July 2017. He succeeds Hong Kong’s Dr Margaret Chan, who has held the position since 2007. [...] His successes with these two organisations included securing increased funding to fight life-threatening diseases in Africa. 

Besides putting his mark in the heart of Europe, Modi is understood to have also brought back momentum to India-Russia relationship amid growing concerns over Moscow's newfound closeness to China and Pakistan. In his typical style, he was able to connect with Germany's Merkel, Russia's Putin and France's Macron as well. Ahead of the restrictive meetings, he told Merkel that India and Germany are made for each other.