soft power

When Prime Minister Narendra Modi, during his second year in office visited the United Arab Emirates, Saudi Arabia, Iran, Qatar and Turkey, taking diplomatic activism in the region to newer heights, including the special outreach to Egyptian President Abdel Fattah Al Sisi, it became clear that Modi’s foreign policy was a studied departure from the outdated ideas of former Prime Minister Jawaharlal Nehru.

It is a confusing question: Who is responsible for Egypt’s image? The investment conference in Sharm El-Sheikh created an “attractive atmosphere”, however the Egyptian government did not complete it. The same thing happened with Lionel Messi when he came to Cairo to promote the treatment of Hepatitis C in Egypt. Finally, Pope Francis’ visit to Egypt shed light on Egypt’s efforts in religious tolerance. After the visit, we were very happy and exchanged congratulations, but we did not realize, as usual, that the difficult part would be in the next day.

Public diplomacy has always been an essential part of NATO’s mission.  NATO (the North Atlantic Treaty Organization) understands that in order to keep our people safe and to protect the values we hold dear – democracy, individual liberty, human rights and the rule of law – we must have the support of the public. Public diplomacy is about making sure that the public understands what NATO is, what it wants to achieve, and how it tries to achieve it. 

China is a powerful international actor as the most populous country, the second largest economy, and a significant investor in modernizing its military. With early signs that the United States will emphasize hard power under the Trump administration, China has positioned itself as a champion of globalization and economic integration, perhaps signaling a desire to take on a greater international leadership role. It is doing this by doubling down on soft power, a measure of a country’s international attractiveness and its ability to influence other countries and publics. 

A cultural diplomacy is the need of the hour to correct the West's misconceptions about the Arab world, said panelists at a session on the second day of the Arab #Media Forum in Dubai on Tuesday. During the session titled 'The Arab Image in the West' moderated by Saudi journalist Faisal Abbas, Nathan Tek, US State Department spokesman for the Middle East and the Gulf; Mark Donfried, executive director and founder of the Berlin Institute for Cultural Diplomacy; stressed the need for innovative efforts to change the negative image of the Arab world in western media.

On the day Prime Minister Narendra Modi landed in Sri Lanka to take part as the chief guest in International Vesak Day celebrations — the most significant day in Buddhist calendar — Chinese President Xi Jinping was giving final touches to the first Belt and Road Initiative (BRI), a super-massive infrastructure project connecting China with Europe and Middle East. 30 world leaders have flown to Beijing to take part in Sunday's maiden forum.

Using emojis to help shape the nation's image is a playful, but not frivolous approach to foreign policy. Finland is a highly educated country where tech is an important industry. The selection of emojis appears to be a way to highlight Finland's values and Arctic presence, while also demonstrating its tech expertise.

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