Bollywood may sound just like a step-sister of Hollywood; however, the language, syntax, grammar and scale of both the industries are poles apart. What was it then that allowed Bollywood to establish its stronghold not only in Hollywood but in other continents like Africa and Europe, and countries like Africa, China and Japan. National Award winning author Roopa Swaminathan's book Bollywood Boom: India's Rising Soft Power explores that and much more.

On a quiet midweek evening on the streets of the Cambodian capital, the Pyongyang Restaurant is at near capacity. Inside the square room, adorned with dramatic landscape murals, music starts to blast. Waitresses in bright traditional Korean garb drop their trays and pick up their instruments. With great skill they twirl in formation and belt out odes to the homeland. It is patriotic, unapologetic North Korea thousands of miles from the secretive state.

The “soft power” argument plays a role too: overseas graduates are also seen as generating goodwill for Germany globally. “The idea of Germany being part of an international community is valued very highly,” said Ms Wahlers. “Of course, we invest a certain amount of money [in their education], but what we get back is worth so much more. The international students, when they graduate, will be partners for Germany in the world, this kind of international network building is of immense importance to us.”

Japan should be patting itself on the back after this soft-power success. In particular, “Your Name.” [...] “Your Name.” wasn’t aimed at a global audience — in fact, those involved with it didn’t even realize how big it would be domestically — but still had a universal theme.

India is aiming to unleash a reel-world charm offensive to turn its superpower dreams into reality and the first act will be set in the resort town of Cannes on the French Riviera. Sources say the Narendra Modi government would unveil its strategy on the red carpet at the upcoming 70th edition of the annual Festival de Cannes next month. 

Two giant panda cubs are being prepared for a new life at a zoo in the Netherlands following a long airplane flight from China. [...] For decades, China gifted friendly nations with its national mascot in what was known as "panda diplomacy." The country more recently has loaned pandas to zoos on commercial terms.