“Bollywood is no longer Hollywood’s poor cousin. Bollywood is no longer just a convenient nomenclature devised by unimaginative folks. Bollywood cinema is one of the strongest global cultural ambassadors of a new India. And India is on its way to becoming a global soft power to reckon with,” Swaminathan contends in the book.

Egypt's soft power is important not only for the country's identity, but also to encourage a serious discussion among Arabs on religious discourse. It can support a culture that discourages hate speech and promotes the co-existence of all peoples. While this effort must be led by our political leaders, scholars, entertainers and cultural influencers can contribute to this dialogue. 

As superstar players from around the world step up to the plate this weekend for the start of the 117th Major League Baseball (MLB) season in the United States, a far smaller league is already in full swing in Taiwan, an island falling back in love with the nearest thing it has to a national sport. [...] First introduced to Taiwan more than 100 years ago by Japanese occupiers, baseball has become so ingrained in the island’s culture that it is even depicted on the NT$500 (HK$128) note.

"Film co-productions can help foster greater cultural exchange and understanding between two different countries, such as China and the United States," Hollywoord film director Julia Pierrepont III said at her home in Sunland, Los Angeles.